Founders

History

TradeMotion is the engine that now powers one of the most successful eCommerce solutions in the automotive industry.

Combining real world experience, industry expertise, and vision; TradeMotion has become the preferred eCommerce and data service provider for automotive franchise dealers nationwide.

TradeMotion is a family company run by the Lucas brothers, Michael and Shawn. Starting out of their father’s dealership in the Pacific Northwest, they worked through the ranks into each department, from front of the house to back. From F&I to Service and Parts, the lifetime of automotive experience, industry knowledge and technical sophistication helped lay the foundation for the TradeMotion platform that now powers more than 6,500 franchise eStores.

Our team has developed one of the most innovative eCommerce platforms in the industry. Over the past decade and a half, TradeMotion has grown to support some of the world’s leading auto brands while powering one of the largest catalogs of parts, accessories, and mechanical products available. Our software has revolutionized the way many parts departments run.